God Status Labz

After developing branding for this new nutrition company, the client wanted to start developing their product packaging. Ultimately, we decided on two visual paths for the products— one would showcase different characters in Greek mythology and ancient stories that aligned with the workout product, and the other would be more subdued for the more straightforward wellness vitamin blends.

For the products featuring characters on the packaging, I worked in collaboration with an artist to direct the illustrations to align with the client's needs. Once finalized, I incorporated the artwork into the labels, and played with various type treatments/color schemes.

The products without characters feature a Greek iconography pattern in the background for visual interest.